The house of FENDI was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first FENDI boutique — a handbag shop and fur workshop followed. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. The collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years, and in 1992 Silvia Venturini Fendi seconded him in the artistic direction. In 1994 she was given responsibility of leather goods accessories and then the direction of the menswear line. In 2000, the LVMH Group acquires FENDI becoming, in 2001, its majority shareholder. In September 2020, Kim Jones is appointed artistic director of couture and womenswear, while Delfina Delettrez Fendi, fourth generation of the Fendi family, joins the maison as artistic director of jewelry. Today, FENDI is synonymous with quality, tradition, experimentation and creativity.